Director-level affiliate expertise. No agency overhead. I help DTC brands launch, fix, and scale affiliate programs that drive measurable revenue growth in the US and LATAM.
I've spent 13+ years building and scaling affiliate programs across two of the most respected agencies in the space: Acceleration Partners and Gen3 Marketing. Working across publisher ecosystems, performance platforms, and partner types to drive measurable revenue growth.
At Gen3 I grew into a Director role, leading strategy across a 40+ US brand portfolio spanning fashion, wellness, consumer electronics, lifestyle, and entertainment. Before that, at Acceleration Partners I managed global programs for Uber Eats and Uber Rider across the US, Canada, and Latin America.
My work sits at the intersection of:
Today I work independently with DTC brands that need that level of strategic depth without the agency overhead. Whether launching a program from scratch, fixing one that has plateaued, or expanding into Mexico and LATAM.
Most affiliate agencies require 12-month contracts, rotate account managers, and bill for overhead you never see. I work differently. Senior expertise, direct access, no long-term commitment required.
The result: Senior-level affiliate strategy that adapts to where your program is. No overhead, no contracts, no handoffs.
Each engagement is scoped around your program's actual stage,
whether you're starting from zero, fixing an underperformer,
or ready to expand into new markets.
You know affiliate marketing exists. You don't know where to start, who to recruit, or how to structure it. I build the program infrastructure so your first publisher relationships drive real revenue, not just traffic.
Your affiliate channel is running but it's not performing. I diagnose what's holding it back and deliver a prioritized action plan grounded in data, not guesswork.
Mexico and LATAM require a different publisher ecosystem, commission logic, and market approach. I bring the regional expertise and bilingual capability to make your expansion accurate, not just translated.
Identify and activate the right publisher mix for your brand: content, loyalty, coupon, and review partners with genuine audience fit.
Turn approved publishers into active drivers. Commission structure, creative briefs, onboarding flows built to reduce time-to-first-sale.
Read the data. Identify which partners drive incremental revenue vs. last-click attribution credit. Reallocate budget accordingly.
Expand the publisher ecosystem, increase new-to-file customer acquisition, and build the program into a reliable, measurable revenue channel.
Affiliate marketing is a performance-based channel: you only pay when a result is delivered. No impressions, no clicks, no guesswork. A publisher sends a customer to your site, that customer buys, and the publisher earns a commission. For DTC brands, it's one of the few channels where the cost is tied directly to revenue generated.
That's you. A company selling a product or service that wants to acquire new customers through external marketing partners, without paying upfront for traffic that may not convert.
Publishers are the partners who promote your brand: content sites, review blogs, loyalty platforms, coupon aggregators, influencers, and email marketers. They earn a commission only when they drive a sale.
The end buyer. They click on the publisher's unique tracking link, arrive at your site, and complete a purchase. The platform records the conversion and attributes the commission to the right partner.
The technology layer that makes it all trackable. Platforms like Impact, Rakuten, CJ, and Awin assign unique tracking links, record every click and conversion, handle commission payments to publishers, and provide reporting for both sides.
A content site, loyalty app, or influencer promotes your product using a unique tracked URL assigned to them.
The click is recorded by the affiliate platform (Impact, Rakuten, CJ, or Awin). A tracking cookie is placed on the consumer's browser.
The transaction is recorded on your site. The platform's tracking pixel fires and logs the conversion against the correct publisher.
The publisher receives their agreed commission. You've acquired a customer and only paid once the revenue was confirmed.
The complexity isn't the concept. It's the execution. Choosing the right platform, recruiting the right publishers, structuring commissions that don't erode margin, and reading the data to separate true incrementality from last-click credit: that's where most brands without in-house expertise leave money on the table.
If you're a DTC brand looking to launch or scale your affiliate channel in the US or LATAM. Let's talk. Tell me where your program stands and I'll tell you what's possible.